Big news today from two of the DJ industry’s key players! AlphaTheta Corporation, owner of Pioneer DJ, has acquired Serato Audio Research Limited. While the partnership will capitalize on the combined expertise of both companies, AlphaTheta and Serato will continue to operate as standalone brands. Keep reading for more.
The acquisition of Serato by AlphaTheta Corporation opens up many new possibilities. AlphaTheta Corporation is a market leader in DJ hardware and software through the Pioneer DJ brand, and Serato Audio Research Limited is a market leader in DJ and audio software. Both companies are committed to the fusion of music and technology and to providing the best experience for DJs, artists, and audiences.
“Through extensive discussions within our company and with Serato’s management team, we have been exploring new ways to contribute to the industry. Bringing Serato into the AlphaTheta Group will lead to new synergies and significant technological innovations, adding continued value to the community,” said Yoshinori Kataoka, President and CEO of AlphaTheta.
While future synergies arriving with this new acquisition are still unknown, we can only expect to see some exciting new hardware and software releases that benefit DJs around the world. Serato’s software has been a compatible pairing with Pioneer DJ hardware since roughly 2012, and there are already multiple Pioneer DJ controllers compatible with Serato DJ, the DDJ-FLX10, DDJ-REV7, and the OPUS-QUAD, to list a few.
“Serato has enjoyed a 25 year history of success that is driven by a single-minded focus on serving DJs, producers and artists. We are incredibly proud of both the strength of our business as well as the community that surrounds our brand. Today, we are excited to deepen our long-standing partnership with AlphaTheta, accelerating how we create value for our users and the industry,” said Young Ly, CEO of Serato.
To learn more or follow this story, visit AlphaTheta’s website.