The internet offers a great way for you to reach customers you never even knew existed. A smart online marketing strategy can help you build your DJ business and land a steady flow of clients. Below are some key tips for how to market your DJ business online.

12 Ways to Market Your DJ Business Online

Utilize social media.

Social media is a great way to show off your DJ skills and educate others about your brand. Post mixes and DJ videos on Instagram, TikTok, YouTube and more. It is easy to film short clips of your DJ mixes on your phone or standard video camera. You can also connect your audio to your computer using a USB mixer or to your phone using the iRig Stream.

Lots of DJs also post clips of parties or weddings where they have performed. People may begin to follow you as a DJ to catch your amazing mixes, and then they may book you in real life. Additionally, some DJs livestream sets. This is another great way to build your brand as a DJ and land gigs. Plus, you can make extra income livestreaming. For more info about how to grow your DJ business using social media, check out this article, and for information about how to livestream your DJ set, check out this article.

Create a website.

A website is a great way to show off a portfolio of mixes, videos of your DJing, and a description of what you have to offer. Have a “book now” page that’s easily accessible so customers can send you detailed booking inquiries. You can also create a mailing list and add a signup link on your web page. Bandzoogle is a great site builder for musicians and DJs that offers website management for a low monthly rate. Weebly and WordPress also work well. You don’t need to know how to program because these services have easy interfaces for adding information and uploading multimedia.

List your services on gig websites.

Many websites connect DJs and clients looking for DJs. These include The Bash and GigSalad. You can create a profile/storefront that clients can visit and apply to open jobs that clients post. You can also sometimes find work on other freelancer sites such as Upwork.

Start a blog.

You can start a blog about the art of DJing or planning parties. What’s great about having a blog is not only that you share your DJ expertise, but you can also take advantage of SEO. “SEO” or search engine optimization, is getting your page to show up at the top of online searches. You can utilize SEO in your blogs as well as website copy. By using key terms such as “New York Wedding DJ” in your blog and website copy, you will appear in searches for “New York Wedding DJs.

List yourself on Google and Yelp.

You can create a storefront on Google Business and Yelp. These profiles allow you to add key facts about your business such as your phone number and services offered, plus you can post videos and images. Then, users can leave reviews and you can build a reputation for yourself. Consider purchasing advertising through these services so that your DJ business shows up early in searches.

Get others to link you on their websites.

If you work with event planners or other vendors, ask them to list your business on their website as a preferred vendor. You, of course, can do the same for them on your website That way, clients hiring another vendor can learn about your business and possibly hire both of you. 

Add as many images and videos to your website as possible.

If you add images and videos of yourself DJing with search-engine-optimized text, your image will appear in relevant internet searches. Additionally, when people search for your DJ name, it will generate a lot of images. This will show potential customers that you are a well-established DJ with a large online footprint.

Comment thoughtfully on social media pages and blogs.

If you share your music knowledge and good energy through thoughtful posts and replies, the author and other readers will become aware of your business and personality. They may then look up your site, become a follower, or even become a future client.

Start a Mixcloud account.

Mixcloud allows you to post DJ mixes and livestream without any copyright issues. The site is a great way for you to reach new fans and showcase your DJ style. A casual listener of your mix show may also have an upcoming wedding or know the owner of a nightclub.

List your contact info everywhere.

Be sure to list email addresses and phone numbers wherever you have an online presence. That way, if people enjoy your content and like what you’re about, they can easily get in touch with you to book gigs.

Join Facebook and online groups dedicated to DJing gigs.

If you search on Facebook, you will probably be able to find a group of local DJs in your area. There are sometimes even groups dedicated to sharing information about open DJ gigs. If there are no groups in your area, you can always start one.

Build relationships with anyone who comments on your content.

DM people who comment on your content, whether it be a social media post, a Mixcloud post, or a blog article. Thank them for their comment and recommend mixes of yours they might like. This starts a conversation and allows you to build relationships with your fans and potential clients.

Bonus Tip: Utilize BPM for Artists.

BPM For Artists helps independent artists get their music to DJs via BPM Supreme’s White Label music library. By utilizing this service, you can upload your original music for free and join a community of artists from around the world.

Online marketing and promotion are extremely powerful tools for reaching new customers. There are many ways you can share your work and business online. Not only will you attract potential clients for real gigs, but you can also develop a distinct style of DJing and build an online presence. The possibilities are endless and the world is yours with the internet!

About the Writer

Anna Awe is a DJ, producer, and singer/songwriter based in Los Angeles, CA. She is passionate about helping DJs and artists use entrepreneurship and digital media to pave their own paths in the music industry.